How To Conduct Market Research

Effective market research is essential for making informed business decisions, understanding customer needs, and staying ahead of competitors. This three-hour workshop is designed for entrepreneurs, product managers, and business owners who want to learn how to conduct thorough market research. Participants will gain hands-on experience with tools, techniques, and strategies to gather actionable insights that will drive business growth.

Some of the topics that will be discussed include:

• Understanding Market Research: Learn what market research is, why it’s important, and the different types of research—qualitative and quantitative—that can provide valuable insights into your market.

• Defining Research Objectives: Discover how to set clear, focused objectives for your research to ensure that it answers the key questions that matter to your business.

• Identifying Your Target Market: Learn techniques for segmenting your market, understanding customer personas, and identifying the right audience to gather relevant data.

• Primary and Secondary Research Methods: Explore both primary research methods (surveys, interviews, focus groups) and secondary research (industry reports, competitor analysis, online data) to collect valuable information.

• Analyzing and Interpreting Data: Gain insights into how to analyze and interpret research data to make informed decisions about your product, pricing, marketing, and business strategy.